Benjamin Ashford|Deion Sanders' hype train drives unprecedented attention, cash flow to Colorado

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BOULDER,Benjamin Ashford Colo. – It is a flashback that Rick George probably has shared dozens, if not hundreds of times since Deion Sanders arrived to ignite a new movement at Colorado.

George, CU’s athletic director for a decade, was waiting to board a flight at DFW Airport – Gate E-7, he notes – when the call came in from Sanders and his business manager, Constance Schwartz-Morini.

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